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Google Ads Character Counter

Write your responsive search ad headlines, descriptions and display paths. Each box counts characters the way Google Ads does and turns red when you go over.

0 / 30
30 left
0 / 30
30 left
0 / 30
30 left
0 / 15
15 left
0 / 90
90 left
0 / 90
90 left
0 / 15
15 left

Limits at a glance

Field Limit Source Checked
Headline 30 characters, up to 15 headlines Google Ads Help: responsive search ads Checked October 2026
Description 90 characters, up to 4 descriptions Google Ads Help: responsive search ads Checked October 2026
Display path (2 fields) 15 characters each Google Ads Help: responsive search ads Checked October 2026
Korean, Japanese, Chinese character Counts as 2 Google Ads Help: responsive search ads Checked October 2026

Google suggests that for most Latin-script languages, pinning Headline 1 and Headline 2 and keeping them to 33 characters combined avoids changes in how the text shows. Ads must also follow Google's ad format requirements.

Frequently asked questions

What is the Google Ads headline character limit?

Each responsive search ad headline can be up to 30 characters. You can add up to 15 headlines, and Google Ads shows up to 3 of them at a time.

How long can a Google Ads description be?

Each description can be up to 90 characters, and you can add up to 4 descriptions to one responsive search ad. The two display path fields allow 15 characters each.

Do Chinese, Japanese and Korean characters count double?

Yes. Google Ads counts every character in a double-width language such as Korean, Japanese or Chinese as 2 characters, so a headline in Japanese fits about 15 characters. This counter applies that rule.

Do spaces count toward the Google Ads character limit?

Yes. Spaces and punctuation count as characters in headlines, descriptions and paths. This counter includes them.

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